At the moment, the R&D Centre of Unilever is being built at the Campus of Wageningen University and Research Centre. According to the current plans, this should be finished in 2019. Besides just having a R&D Centre at the campus, Unilever wants to understand their place in the eco-system on campus. By understanding the eco-system, Unilever wants to optimize their position and collaboration with other parties and partners in the eco-system.
As student consultant, you will be conducting a stakeholder analysis for Unilever around campus. It’s important for Unilever to map their most important stakeholders for the new location; analysing their needs and the possibilities to collaborate.